This article is by: Technode
Read more about it here: Alibaba’s grand strategy to feed China’s middle class
An excerpt from Technode:
The explosive growth in online sales of the shengxian category (literally “raw fresh”) is one of the strongest manifestations of China’s so-called “consumption upgrade.” Driven by rising disposable income and all-too-frequent domestic food scares, such as the ongoing African Swine Fever epidemic, Chinese consumers are demanding healthier and safer food alternatives. Meanwhile, distrust in domestic producers and a tendency to favor foreign products has dramatically increased the amount of food sourced from overseas.
Increasing food imports and an escalating “fresh produce war” make access to high quality overseas suppliers a key competitive advantage. Although all online grocery players are in one way or another dabbling in direct sourcing, supplier partnerships or even vertically-integrated food production, none have a supply chain strategy that is as comprehensive or as ambitious as that of Alibaba
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