This article is by CCN.com
Read about it here: Why Tim Hortons Will Be the Next Starbucks Rival to Fail Miserably in China
An excerpt from CCN.com:
"If Tim Hortons, named after an iconic hockey professional, can’t win in the hockey-crazed country and its neighbor south of the border, just how can it win thousands of miles away in China?
“The young Chinese consumer is driving a consumption/lifestyle upgrade but with a domestic brand bias, amidst a degree of ‘nationalism,’” Credit Suisse said in a report.
One of the more promising coffee chains in China is a chain called Luckin Coffee. Despite having just launched in 2017, the chain is targeting 4,500 stores in 2019.
Starbucks, for its part, has wisely chosen to partner with Alibaba to increase its local credibility.
The average Chinese consumer enjoys a grand total of three cups of coffee per year, which is the equivalent to the daily intake of many western consumers.
The number implies an obvious potential for many coffee companies to win market share, but Tim Hortons trails its rivals in nearly every competitive metric."
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