This article is by: Asia Times
Read more about it here: Pernod Ricard to build China’s first whiskey distillery
An excerpt from Asia Times:
"Pernod Ricard has broken ground on the 13-hectare site in Sichuan province, and the Emeishan Malt Whiskey Distillery will become the world’s first to appoint a Chinese master distiller.
Sichuan is a famous baijiu region and Mount Emei is a well-known tourist attraction in China, so the location of the distillery is a tactical decision aimed at cultivating the market, wine industry analyst Cai Xuefei told Yicai Global.
Last year, sales of the company’s whiskey products achieved rapid growth in China, which prompted Pernod Ricard to invest and step up its game, said Jean-Etienne Gourgues, managing director of the firm’s China arm. The project, which is expected to be completed in 2021, will have a visitor center and it aims to attract over two million tourists during the first decade of operation."
This article is by: Technode
Read more about it here: Alibaba’s grand strategy to feed China’s middle class
An excerpt from Technode:
The explosive growth in online sales of the shengxian category (literally “raw fresh”) is one of the strongest manifestations of China’s so-called “consumption upgrade.” Driven by rising disposable income and all-too-frequent domestic food scares, such as the ongoing African Swine Fever epidemic, Chinese consumers are demanding healthier and safer food alternatives. Meanwhile, distrust in domestic producers and a tendency to favor foreign products has dramatically increased the amount of food sourced from overseas.
Increasing food imports and an escalating “fresh produce war” make access to high quality overseas suppliers a key competitive advantage. Although all online grocery players are in one way or another dabbling in direct sourcing, supplier partnerships or even vertically-integrated food production, none have a supply chain strategy that is as comprehensive or as ambitious as that of Alibaba
This article is by CCN.com
Read about it here: Why Tim Hortons Will Be the Next Starbucks Rival to Fail Miserably in China
An excerpt from CCN.com:
"If Tim Hortons, named after an iconic hockey professional, can’t win in the hockey-crazed country and its neighbor south of the border, just how can it win thousands of miles away in China?
“The young Chinese consumer is driving a consumption/lifestyle upgrade but with a domestic brand bias, amidst a degree of ‘nationalism,’” Credit Suisse said in a report.
One of the more promising coffee chains in China is a chain called Luckin Coffee. Despite having just launched in 2017, the chain is targeting 4,500 stores in 2019.
Starbucks, for its part, has wisely chosen to partner with Alibaba to increase its local credibility.
The average Chinese consumer enjoys a grand total of three cups of coffee per year, which is the equivalent to the daily intake of many western consumers.
The number implies an obvious potential for many coffee companies to win market share, but Tim Hortons trails its rivals in nearly every competitive metric."
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