This article is by: VOA News
Read more about it here: Amazon Curtailing Business Operations in China
An excerpt from VOA News:
The company announced recently that as of July 18, it will no longer provide services through its Chinese website, Amazon.cn.
The decision means Amazon will stop selling goods from China-based vendors to domestic consumers on the portal. Although it is moving out of the e-retail business in China, Amazon will continue with its cross-border business, bringing foreign brands and goods to China, the company said.
China is considered by many as a difficult market for foreign players even without taking into account hindrances caused by government policy. In the case of Amazon, however, analysts said the reasons for its poor performance lie in its not being able to localize to meet the requirements of the market.
American and European brands will have to depend heavily on local e-commerce companies like Alibaba and jd.com to see their products, analysts said. Although Amazon will continue to sell foreign-made goods, its reach is limited in China because local companies dominate the cross-border trade as well.
Your On-the-Ground People in China.
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