This article is by: Visual Capitalist
Read more about it here: The World’s Most Valuable Bank Brands
An excerpt from Visual Capitalist:
When most people think about brands, they often picture iconic consumer marks like Coca-Cola or Apple. But in the realm of financial services, the importance of having a strong consumer brand is also rapidly growing. (...)
For the third year in a row, the Industrial and Commercial Bank of China (ICBC) takes the top spot, with a brand value of $79.8 billion. Wells Fargo is the top U.S. bank by brand value, coming in 5th place – however, the bank actually fell two spots from last year’s ranking while simultaneously losing 9% of its brand value.
It is also interesting to note that Chinese banks have taken all four of the top spots on the list, with ICBC, China Construction Bank, Agricultural Bank of China, and Bank of China having a combined brand value of over $250 billion. In total, Chinese banks grow 28%, achieving US$407 billion in total brand value, over US$100 billion more than US banks. For 5 years, the ascent of Chinese banks over time is rocketing. (...) Now, the 4 first banks in the top 5 are Chinese.
Your On-the-Ground People in China.
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