This article is by: Asia Times
Read more about it here: Pernod Ricard to build China’s first whiskey distillery
An excerpt from Asia Times:
"Pernod Ricard has broken ground on the 13-hectare site in Sichuan province, and the Emeishan Malt Whiskey Distillery will become the world’s first to appoint a Chinese master distiller.
Sichuan is a famous baijiu region and Mount Emei is a well-known tourist attraction in China, so the location of the distillery is a tactical decision aimed at cultivating the market, wine industry analyst Cai Xuefei told Yicai Global.
Last year, sales of the company’s whiskey products achieved rapid growth in China, which prompted Pernod Ricard to invest and step up its game, said Jean-Etienne Gourgues, managing director of the firm’s China arm. The project, which is expected to be completed in 2021, will have a visitor center and it aims to attract over two million tourists during the first decade of operation."
Your On-the-Ground People in China.
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